On the world map Leuven is marked as the birthplace of Stella Artois, the cradle of Europe's most innovative university and home to a stable of leading health and technology companies. The city also garners attention for its cultural and creative industries and is a haven of creative talent despite its compact scale.
From a range of cultural and creative disciplines – as diverse as they are inspiring – Leuven presents its first set of eight creative ambassadors, chosen to represent the city for a two-year term.